Customer Of The Week 🎉 Hennie Sandersen, Content Manager, Dunam builds custom-made, architect-designed homes with unique designs. Here’s how Hennie easily produced winning Facebook and Google Ads for Dunam, and started generating inquiries by potential customers. Houses that Dunam build have a starting price of around $700K.
Below is a sneakpeek of Hennie’s campaign setup. Hennie has been running campaigns with Adline for the last 18-months and her January campaign was a mixture of their 3 best performing ads in Facebook & Instagram, Google Search and Responsive. The ads are in Norwegian in the below screenshot but we have them written in English for you to try out.
Dunam have a few favourite houses that get a lot of attention but they have been able to see over the last months from running campaigns that “Lune” is by far the most popular. Each month they have been able to easily test the different models that they offer and quickly find the winning houses. Now that they have this information they can simply create ads that do not look like ads to increase traffic to their website.
Building a house is not a quick decision, so their aim here is to showcase what they offer to potential future buyers. Once a user is on the website they are able to see more from Dunam and when ready, get in touch with the sales team.
Headline: [House Model] – A distinctive house
Description: Have a look at Lune here.
Button: Learn More
Headline: Beautiful Modern House Models | Modern Houses w/Large Windows | Download House Catalogue
Description: See our selection of beautiful house models. Houses with a modern feel. Download free house catalogue.
Sitelink 1: About Us
Sitelink 2: Find Inspiration
Sitelink 3: Architect Design
Sitelink 4: View Gallery
Specific keywords related to their house building as well as broader terms.
Hennie chose some of the biggest development and building interests in Norway as interest groups. I.e. “Real Estate” could be an international example.