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Outdoor Furniture Advertising Template: How to advertise first-class furniture

At a glance

Customer Of The Week 🎉 Meet Jens Petter Nebo, General Manager for Lapatio AS, which is a supplier of high quality garden furniture, barbecues and many unique products for your outdoor space. Here’s how Jens Petter easily produced winning Facebook and Google Ads for his online store.

1

Campaign Setup

Lapatio are selling first-class outdoor furniture and grills with a focus on quality and luxury.They have a wide selection of the best brands on the market.

Lapatio will reach a broad target group in Norway. In this industry, there is a lot of competitors. In order to reach the right target group and at the same time be attractive and visible, they are running ads on both Facebook and Google. 

To beat the competitors, Lapatio made headlines that are very relevant to the keywords they are bidding on. They included the keywords in the ad text. This led to lower CPC, they also came high up on the search engine in Google.

Facebook Ad Copy Template

Headline: Stylish and elegant furniture
Description: We look forward to warmer times! ☀️
Get ready for the outdoor season with our gorgeous products from Hartman. This furniture produces gorgeous and stylish garden furniture from the Netherlands.

Google Search Ad Copy Template

Headline: Exclusive garden furniture

Description: With us, you will find both lounge furniture and dining furniture of excellent quality for your outdoor space.

Site link 1: Garden Furniture

Exclusive garden furniture

Sitelink 2: Lounge Furniture

Elegant lounge furniture

2

Target audience

Google Keywords:

Targeted keywords with high relevance to the products. 

Example: “keywords that contain product names from the website”.

Facebook Audience(s):

Lapatio reaches out to an audience with interests like garden, IKEA, furniture, furniture stores, and magazines related to decorations and home. 

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