We’ve finally transformed the standard Google Search Format to the new Google Responsive Search Ads.
The more headlines and descriptions you write in a single ad, the easier it is for Google Ads to serve the ads that match your potential customers’ search queries, which can improve your ad performance. A lot.
Here’s how the new ad format looks…
There’s 2 things you need to know
If you’re new to search ads, then this is how you do it (Mike is quickly showing you how to do it);
- Enter multiple headlines and descriptions.
- Minimum 3 headlines.
- Minimum 2 descriptions.
- Add a few sitelinks and callouts to make the search ad more appealing.
- Google will now automatically test different combinations and learn which combinations perform best.
Are you an existing Adline user and are running search ads? If yes, you need to update it to the newest format. Here’s how you do it;
- Pause the active campaign.
- Duplicate your existing search ads and delete the old ones (that has been active).
- When it’s duplicated, you can click “Edit” and add 1-2 more headlines and descriptions.
- Save and start the campaign again.
Responsive search ads may improve your campaign’s performance because Google will use the best combinations of the headlines and descriptions you’ve written.
Try creating your first Google Responsive Search Ad now!