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Facebook Advertising: The top 3 Facebook ad objectives to be using today!

Helenè Zuercher

Helenè Zuercher

An online presence can help you raise awareness for your business, find more customers, and increase both online and local sales.

Do you struggle with setting up a Facebook campaign because of too many ad objectives to dive into? Here are some guidelines to make it a little bit easier.

Firstly, what is an ad objective? 

Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. Below are the three broader categories, or goals, that your objectives may fall under.

Facebook breaks down its objectives into three important categories: Awareness, Consideration, and Conversion. Each of the three categories includes various different Facebook Ad objectives 2022.

Conversions is Facebook’s most popular campaign objective as it is optimized to deliver you new leads or purchases. Conversion ads are aimed to increase sales, sign-ups, purchases or other desired actions on your website, and Facebook’s auto-optimization works really well!

Consideration is the second step of the sales funnel. Consideration ads are served to potential customers who engaged with awareness ads, visited certain web pages, or engaged with the company page recently. The function of consideration ads is to decipher additional intent by sending traffic to the client website.

Brand awareness. Use this objective when you want to introduce your brand to a wider audience or increase awareness of your products and services. This Facebook objective is ideal when you need to pique the interest of a new audience or stay top of mind with current customers.

As your business grows, your campaign goals will change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event.

Hope this gave you some insight in how to dive into the ocean of advertising objectives!

Good luck!

Ps: Listen to our latest podcast episode about Facebook ads and what has changed over the last decade here!