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X by Kygo automating & scaling their ads with Adline

ABOUT

X by Kygo

X by Kygo was created out of Kygo’s enthusiasm to offer superior music experiences to everyone, regardless of people’s music taste. X by Kygo is an e-commerce selling products worldwide.

GOAL

Boosting sales for the Kygo A11/800 headphones model

Johanne Eidsvold, who is the Head of Marketing & E-Commerce at Kygo Life, wanted an effective solution to advertise their Kygo A11/800 model internationally.

Johanne decided to run a weekend sale, and needed an easy way to set it up fast.

"Adline is a super effective tool to set up and run international advertising campaigns quickly. In a matter of hours, I was able to build facebook campaigns targeting audience interests like Avicii, Tina Turner, Whitney Houston. I'm very excited about the next campaign!"

Johanne Eidsvold

Head of Marketing & E-Commerce,
Kygo Life

SOLUTION

An international campaign.
In just a few hours.

X by Kygo built an international Facebook advertising campaign in just a couple of hours. A quick and easy solution to launch ads and test messaging, offers and audiences.

Testing 9 ad creatives & 10 audience interests.
Weekend campaign to boost sales.

OUTCOME

Saved time & resources by automating their international advertising

Johanne’s genius idea was to target other musicians’ audiences such as Avicii, Whitney Houston and Calvin Harris. By targeting closely related artists, X by Kygo was able to reach an interested audience with an irresistible weekend offer.