A MAGICAL CASE STUDY
During the Corona-pandemic, Paul Martin – who normally earns his living from performing at events around the globe – has had no choice but to reinvent how business is done in the entertainment industry.
Paul reconstructed his shows and has built a virtual comedy magic show (also called “Zoom Magic”), where businesses and private customers can book live magic events hosted by Paul Martin – virtually on their own computer or TV.
Christmas is high season in the entertainment industry, so the challenge was how to get the product out to the market in time and get enough bookings?
Total # Impressions
Total Unique Clicks
Together with Paul, Adline built a campaign with Google search ads to reach prospects searching for virtual entertainment. By using keywords such as “virtual magic shows” and “zoom magic show”, Adline managed to reach people interested in booking a show with Pro Magic Academy.
During November and December, Paul Martin invested £1,500 GBP in the Adline engine and was able to generate bookings worth around £20,000 pounds – which is a massive 10x return on ad spend, to say the least.
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