With over 4,000 registered craftsmen, Boligmappa is one of the fastest growing subscription-focused tools in Norway. Helping home owners and craftsmen store information about the home. Eirik from Boligmappa wanted to increase the number of licenses sold to each market segment.
Eirik Vigeland, CMO in Boligmappa, wanted to reach electricians, plumbers and carpenters with targeted advertising campaigns to build awareness around their product, and increase their number of subscriptions.
Eirik from Boligmappa knows very well that targeting the right audience with the right message is the key to success.
That’s why Eirik himself created a specific campaign – with a relevant message – per market segment. He did this across multiple channels such as Facebook, Instagram and Google search.
Impressions creating brand awareness
Unique Clicks (Avg. $0.45 CPC)
Boligmappa used Adline to build multi-channel ads (FB, IG and Google) quickly and easily without hiring external experts. Boligmappa used Adline’s algorithms to optimize their spend across channels. Bad-performing ads stopped running while Adline was scaling up the profitable ads.
In less than an hour, a comprehensive campaign is set up on Facebook, Instagram, Google ads and display, including retargeting, as well as A, B and C testing. Impressively effective."
Boligmappa got more control over their digital presence and did all the advertising in-house.
Create a multi-channel advertising campaigns in minutes (instead of hours).
Get more return on your online advertising with less work.