A REBEL CASE STUDY
Rebel is an IT powerhouse based in Oslo offering office space to technology companies. The brightest minds in IT. 1500 of them. Gathered under the same roof. The sky’s the limit. Memberships. Full-service. Full flexibility. An entire floor? Move right in. Bring your mind.
The Rebel project began several years ago with only one idea; To bring together the brightest minds in IT under one roof. With only construction plans in hand, the leadership team decided to start building the hype and the awareness very early in the building period.
Instead of outsourcing advertising to agencies or experts, the 2-person marketing team at Rebel decided to use technology – the heart of what they believe in – to do the advertising themselves, in-house.
Years before the building project was finished, Carl J. Onstad and Dan-Børge Pedersen used Adline to collect marketing data, create multiple campaigns to build awareness, and educate the market about the importance of bringing together technology under one roof. By starting advertising early, Rebel was able to stay “on top of mind” when IT companies were looking for office space.
Multiple floors are sold out and hundreds of “hot seats” and memberships booked. Adline is a proud Rebel member.
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