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Corporate Events Advertising: How Magician Paul Martin Generated £20K In Online Sales

Campaign performance

Corporate Events Advertising

Customer Of The Week 🎉 From the United Kingdom, Paul Martin is the Founder at Your Magical Host. He’s a well-known Magician and Event Host specializing in awards nights, conferences and after dinner entertainment, appearing on SKY, Channel 4 and the BBC, he is a well-known figure in the event industry and proud member of the world-famous Magic Circle.

For over 25 years his act has taken him around the world, performing at exclusive events for international superstars and blue-chip companies. He has performed at; Highgrove for HRH Prince Charles & Camilla, The Duchess of Cornwall, at Sandhurst for HRH Prince William & Kate, The Duke and Duchess of Cambridge and at Windsor Castle for HRH The Queen Elisabeth together with all of the British Royal Family.

Due to lockdown he had to adapt quickly and transfer online…

Here’s the templates, results and data behind Paul’s £20K advertising campaign.

1

Campaign Setup

Paul Martin mostly focuses on running Google Search campaigns targeting decision makers that are actually searching for “corporate entertainment” or “corporate magician”. That is how Paul has been able to generate such good results. He also created a lot of ad copy variations to test multiple different headlines, descriptions and site links to learn what messaging that works the best.

By focusing on relevant Google Search Ads, you’re reaching an audience that are in buying mode right now. The clue is finding the right keywords and driving that traffic to a relevant landing page, or a compelling funnel.

Here’s a preview of Paul’s set up;

Google Search Ads Template

Headline 1: Live Virtual Magic Show | Corporate & Family Parties

Headline 2: Funny Virtual Magic Show | Family Party Entertainment

Description: Entertainment Without Wearing A Face Mask? Approved By The Royal Family. Are You Looking For Some Socially Distanced Fun?

Site link 1: Watch My Showreel
See Paul Martin In Action. 

Sitelink 2: Paul Martin Magic
Comedy, mind reading, magic.

2

Target audience

Google Keywords:

Highly-targeted keywords with 2 or more phrases.
Example: “Magician for hire”.

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