B2C Advertising Template: Selling Cars & Caravans With AI – Optimised Ads

At a glance

Customer Of The Week 🎉 Meet Rune Øvergaard, Sales Manager, for Moelv Bil & Caravan AS which is a complete Caravan and Car center and distributor based in two locations in Norway, Moelv and Gjørvik. Here’s how Rune and the team easily produced winning Facebook and Google Ads for their Auto company, and kick started their season for selling caravans and cars.

1

Campaign Setup

Rune and the team chose to keep things simple and run an effective multichannel campaign focusing mostly on conversions (Google) but including Facebook and responsive ads which are great to boost visibility.

Here’s a quick screenshot of their set up;

Facebook Ad Copy Template

Headline: Caravan- Challenger 260 Graphite Premium!

Description: [OFFER] We have now received this at our premises in Gjøvik! Here it is important to act quickly so that you can secure a fantastic semi-integrated motorhome with a large bathroom and large wardrobe! This is the best-selling model for the challenger of semi-integrated motorhomes.

We can help with financing: [YOUR LINK]

Google Search Ad Copy Template

Headline: New Caravan for Sale | Motorhome for every dream | Browse our different models

Description: We are a proud dealer of Knaus and challenger motorhomes. Take a look at what we have in stock for immediate delivery.

2

Target audience

Google Keywords:

Specific keywords related to their caravans and cars as well as long-tailed keywords for Google (long-tailed keywords are search terms with several words included).

Facebook Audience(s):

Rune chose to use interest groups relevant to motorhomes and outdoor life.