Customer Of The Week 🎉 Meet Rune Øvergaard, Sales Manager, for Moelv Bil & Caravan AS which is a complete Caravan and Car center and distributor based in two locations in Norway, Moelv and Gjørvik. Here’s how Rune and the team easily produced winning Facebook and Google Ads for their Auto company, and kick started their season for selling caravans and cars.
Rune and the team chose to keep things simple and run an effective multichannel campaign focusing mostly on conversions (Google) but including Facebook and responsive ads which are great to boost visibility.
Here’s a quick screenshot of their set up;
Specific keywords related to their caravans and cars as well as long-tailed keywords for Google (long-tailed keywords are search terms with several words included).
Rune chose to use interest groups relevant to motorhomes and outdoor life.