Adline is a SaaS company specialized in MarTech, founded by Jo Hansael and Carl-Wilhelm Vedvik. The day-to-day management of Adline is composed of people with strong backgrounds from tech, operations, product, and marketing. Mikael Leckborn is the CEO of the company, and Board of Directors include Dag Honningsvåg, Jakob G. Gravdal, and Lars Bratsberg. Key investors include Simula innovation, Altitude Capital, Cyrus, Innovation Norway among others.